A new promotional campaign that involves not only the public but the private sector as well has been launched to promotes Destination Zanzibar as much more than a sea, sun and sand destination” and ultimately make it the finest destination among the islands on the Indian Ocean.
To start with the campaign has begun by marketing the Destination Zanzibar to all the Gulf States, an area that hasn’t been sufficiently tapped into over the past years in accordance to a statement released by Grassroots Traveler recently.
This campaign was launched a couple of weeks ago at a Tourism Networking Forum that was held on Zanzibar island which was authorized by the Commission for Tourism- Zanzibar and the Ministry of Information, Culture, Tourism and Sports – Zanzibar
State House and Good Governance, Diaspora Office as well as the office of the President, also significantly supported this event that was attended by Zanzibar Association Tour Operators – ZATO and Zanzibar Association of Tourism Investors – ZATI among others.
Ms Hafsa Mbamba Grassroots Traveller ‘s founder explained that this event offered a chance for the tourism industry from the private as well as public sectors, to get together with highly regarded and travel related media.
Ms Mbamba added that the forum was deliberately catered for the local tourism stakeholders, who are directly or even indirectly implicated in this industry, to network and display their products plus services.
Destination Zanzibar serves to assist businesses prosper in a competing tourism market through providing tactical trade solutions.
When questioned why they could go that far, she explained that Zanzibar has a lot more to offer besides its usual beach. It can offer from genuine, off-the-beaten track to environmentally friendly experiences which Destination Zanzibar tends to make visible for its visitors to enjoy.
Zanzibar is internationally renowned as a peaceful beach destination. It’s a paradise for those who love the ocean and people seeking to enjoy the warm weather.
It is as well well-known for a number of other reasons, such as culture, trade and history. One of the invited guests at that forum was Ms Nell Hamilton the founder of Sustainable East-Africa, who pointed out how a ‘Sustainable Zanzibar’ is achievable and presently in working order.
She stressed how her organization is working closely with local NGOs and the private sector, who are directly or even indirectly active in the tourism business.
The primary aim for Sustainable East-Africa is to be in position to facilitate others in realizing more holistic outcomes, that will enable constructive frameworks as well as empower those who need these services. In accordance with Ms Mbamba, this forum works as a springboard to penetrate brand-new markets, especially the Gulf States.
Mbamba added that the reason Why they have picked on the Gulf region is because it has not exploited with regards to promoting the island of Zanzibar among the tourist destinations.
This is an area which already has outstanding potential with a varied market that makes it the most perfect. The Gulf market will improve the local tourism sector