Recently the Tanzania Tourist Board – TTB met with the tour operators to create a marketing plan to increase the number of tourists including Chinese.
The International Marketing Plan that strives to cover a 5 year period, starting 2013, was jointly work between Tanzania Tourist Board and Tanzania Confederation of Tourism – TCT and it concentrates mainly on international tourism.
The major emphasis of the current campaign is to establish marketing promotions to access the brand new emerging markets such as: the Gulf, China, Brazil, Russia as well as Turkey, in accordance with the specifics of the Plan. The tourism sector in Tanzania is hurting from evenly numbers, in the last 2 yrs, having obtained 1.135,884 million guests the previous year, in comparison to 1,077058 million back in 2012.
Other than, this plan’s highlights a necessity to build up an exceptional plus competitive positioning of Tanzania as a destination and consistently utilize it and thus in all communications, to inform the rest of the world about the distinctiveness of this country.
Section of the communication aspect reads that Tanzania is among the most gorgeous countries on the planet, populated by welcoming and friendly citizens. It provides any experienced traveler the memorable attractiveness of beaches, nature and wildlife – from the crowds, to the heart and soul. The African spirit basic and inspiring – Memorable Tanzania
Fifty six members of the Kilimanjaro Association of Tour Operators – KIATO attended this meeting together with a number of top executives from TTB. The marketing manager of TTB Mr. Geoffrey Meena claims that their campaigns have already covered Kilimanjaro, Arusha, Ngorongoro, Iringa as well as Mwanza.
Mr. Meena was accompanied by tourism services manager Mr. Philp Chitaunga, the Arusha branch manager Willy Lyimo, principal tourism officer northern region Ms. Dorothy Massawe, as well as the coordinator for the cultural tourism program Elirehema Maturo.
Meena emphasized that the move is supposed to motivate tour operators to use their marketing campaigns in accordance with the international strategy that has Italy, the UK, Germany as well as the US as principal source countries, together with France, Spain, Netherlands, Australia as well as Canada as secondary source nations.
Tour operators, throughout this kind of campaigns, are now offered the guidelines of the international marketing strategy in synchronized important facts covering an array of marketing development as well as target groups. In the following meeting to be held in a month to come, this campaign will cover Tanga stakeholders.
The sensitization campaign throughout Moshi was as well used to shed light to the tour operators in regards to the Swahili International Tourism Expo – SITE to connect their businesses with the rest of the world which would in the long run promote Tanzania as one of Africa’s tourist destinations.
The SITE is slated to be conducted in Dar es Salaam starting 1st to 4th October this year. In accordance with Chitaunga, the available records at the end of June 2014 show that close to half of the exhibition-hall reserved for this exhibition in Mlimani city has already been reserved.
The Tourism boards from different African countries are among the exhibitors who will be at this very-first international travel market by Tanzania to take place outside Arusha, which is the capital for safaris in northern Tanzania. Chitaunga added that the Tourism boards from Uganda, South Africa, India, Zimbabwe, and Benin, Rwanda plus the Retosa bloc have already reserved space.