Tanzania tourism partners unveil international marketing strategy
Through private & public partnership projects, tourism stakeholders in Tanzania have presented their Worldwide Tourism Marketing Strategy to the diplomats from major tourist markets that Tanzania has been focusing on.
On a morning meeting of a number of diplomats from leading and primary tourist markets that are on duty of touring Tanzania, the Tanzania Confederation of Tourism as well as the Tanzania Tourist Board presented the International Tourism Marketing Strategy, targeted at exposing this safari destination on Africa before its international tourist markets. Dr. Aloyce Nzuki the Managing Director of Tanzania Tourist Board said that this Being the initial marketing tool developed collectively by private plus public stakeholders linked to the tourism industry, the International Tourism Marketing Strategy has drawn brand-new tourist markets ever since the beginning of this year.
She added that the strategy – a document designed using views from the private tourist stakeholders as well as Tanzania tourism development plus marketing institutions, has to date headed the e-marketing promotion plus publicity campaigns of the Tourist Board. In the short morning gathering, the diplomats, among which were ambassadors plus charge de affaires approved to Tanzania, were told about the achievements of the strategy in marketing the Tanzania tourism plus difficulties prior to its implementation.
The diplomats expressed their dedication to support Tanzania on the various tourism promotion strategies through different publicity projects. Diplomats from Turkey, Italy, United Kingdom, Germany, France, Brazil, Canada and Spain, participated in this meeting. Through the Worldwide Tourism Marketing Strategy document released last year in November, Tanzania was able to attract brand-new tourism markets that include Turkey, South Korea as well as China.
Turkey is a brand-new as well as forthcoming tourist market for Tanzania following opening the Turkey embassy within Dar es Salaam the capital city of a couple of years back in addition to the launch of Turkish Airlines in Tanzania. At the moment, Turkish Airlines runs seven flights each week between Kilimanjaro, Istanbul and Dar es Salaam, in Northern Tanzania.
The five year plan of this strategy implementation concentrates on 12 strategic goals targeted at raising Tanzania’s present position in the travel plus tourism from down the Ninetieth position up to the seventy fifth position on the international level. Within the market share, this strategy is as well aiming at increasing tourism in Tanzania within the following Five years from the present 11 % to approximately 14 % of the overall number of tourist arrivals in the country.
The other objective of the strategy in this period within bracket is to boost the market share of the Spice Island of Zanzibar found on the Indian Ocean from the present 26 % to no less than 30% of the overall number of tourist arrivals going to this island, to vie with Seychelles plus Mauritius from the earlier talked about source markets of the United States plus Europe.
This strategy has focused on Four European travel markets in the upcoming Five years, while rising news markets of the Gulf States, China, Brazil, Russia as well as Turkey carefully being researched for ambitious marketing. The Tanzania Tourist Board Using its international tourism marketing budget, is PRESENTLY thinking about Germany, the UK, and Italy as crucial and principal tourism source markets, whilst Spain, France, Australia, The Netherlands and Canada are reserved as the five secondary present develop source markets for the tourism industry.
Additionally, prospective of the brand-new growth source markets of the Gulf States , China, Brazil, Russia and Turkey, are going to be researched and closely monitored by stakeholders of the tourist sector recognized by this tourism marketing strategy document.